How Hotels Can Increase Their Revenue Despite the Labour Budget
12 January 2026
The UK hospitality sector is facing new difficulties. Hotels nationwide are under pressure from growing expenses, new taxes, and the potential for an overnight stay fee.
These changes are forcing operators to rethink how they generate revenue.
Traditional revenue streams like room bookings are no longer enough. Hotels need solutions that increase spend from guests already on-site. Digi-hub is a digital platform designed to do exactly that, turning waiting moments and downtime into opportunities for engagement and revenue.
The Challenge Hotels Face
Even before the new budget, hotels often lost revenue when guests left the property to find food, entertainment, or activities. Younger guests, in particular, explore the area instead of staying on-site.
This behaviour leads to:
- Missed dining and bar revenue
- Lost spa and wellness bookings
- Reduced participation in events or on-site activities
Hotels need a solution that informs guests about all available services and encourages them to stay in-house.
Why On-Site Experience Matters More Than Ever
The 2025 Budget and potential tourist tax increase operational pressures. Every pound spent by a guest inside the hotel is now more valuable than ever.
Digi-hub addresses this by:
- Capturing attention from guests who might otherwise spend outside
- Increasing average spend per stay with promotions and upsells
- Reducing marketing costs by focusing on the guests already present
- Enhancing the overall guest experience, encouraging repeat visits
How Digi-hub Works
Digi-hub is a branded digital platform installed in guest rooms, common areas, or via QR codes throughout the hotel. It allows guests to:
- Browse restaurants, bars, and menu options
- Explore on-site events, activities, and promotions
- Access last-minute deals or bundled packages
- Bespoke and white-label towards the hotels brand
- Access to endless digital entertainment; podcast, newspapers, magazines, games, puzzles
The platform provides real-time updates. Hotels can highlight seasonal offers, flash discounts, or exclusive experiences, encouraging immediate action from guests.
Benefits of Using Digi-hub
Hotels using Digi-hub can see significant benefits in multiple areas. Firstly, guests tend to spend more when they are fully aware of the services available and can book instantly through the platform. This increases the value of each stay and raises revenue per visitor. When visitors are aware of everything available on the property, from dining and spa services to events and activities, engagement also increases.
Digi-hub helps streamline operations by reducing the reliance on printed brochures and repetitive staff explanations, saving both time and resources. Hotels gain flexibility and control, as offerings, promotions, and packages can be updated quickly to respond to guest demand or seasonal changes.
Overall, this creates a better guest experience. Convenience, clarity, and easy access to information increase satisfaction and foster loyalty, encouraging repeat visits.
Practical Tips for Hotels
To make the most of Digi-hub, hotels should ensure the platform is available in critical locations such as guest rooms, lobbies, and common areas.
The material should be extensive, encompassing everything from eating and spa services to events, activities, and packaged packages. Time-limited offers are a helpful tool to increase rapid bookings and improve on-site spending.
Content should be updated often to take advantage of last-minute sales, special occasions, and seasonal promotions. Tracking visitor interactions with the platform is critical to measure revenue uplift and optimise strategies over time.
By focussing on these processes, hotels can convert Digi-hub into a central instrument for engagement and revenue generation, transforming waiting moments into profitable possibilities.
Conclusion
The 2025 Budget and proposed tourist tax create new financial pressures for hotels. To protect margins and grow revenue, hotels need solutions that maximise spend from guests already on-site.
Digi-hub delivers a digital, flexible platform that:
- Informs guests about every service and experience available
- Encourages on-site spending
- Improves the overall guest experience
- Helps hotels stay profitable even in challenging economic conditions
Hotels that adopt Digi-hub can transform idle waiting moments into revenue opportunities while keeping guests happy and engaged.
