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MPs Launch Inquiry into Decline in Reading for Pleasure

January 13, 2026 by Matthew Smith

Whether it’s through the glossy pages of a magazine, a compelling novel, or an insightful article, reading for pleasure has long been an escape. However, current events indicate that this practice might be declining, particularly among younger generations. The consequences of MPs’ formal investigation into a “generational shift” in kids’ reading habits are profound.

Reading for enjoyment has long played a vital role in children’s learning, wellbeing and personal development. Yet recent data suggests the habit is fading, particularly among younger readers. As a company that provides magazines and other reading resources to support literacy, curiosity and connection, we see this as a moment to pause, reflect and contribute to a national conversation that truly matters.

What the Inquiry Is Investigating

To find out why fewer kids are choosing to read during their free time, the Education Select Committee has started a national investigation. Everything from school culture and reading material access to the impact of screens, digital formats, and changes in home environments will be covered.

Source: UK Parliament Education Committee

Helen Hayes MP, the chair of the committee, has cautioned about a possible “generational shift” in reading attitudes. She worried that kids might be losing the pleasure and advantages of reading for enjoyment. Additionally, this investigation is requesting evidence from organisations, researchers, parents, and educators.

We understand how crucial these voices will be and how much they can influence the outcome because DLT Media works with thousands of schools and educational settings throughout the United Kingdom.

The Reality of the Decline

The National Literacy Trust’s recent findings reveal a stark pattern.

  • Only 34.6 per cent of children aged 8 to 18 said they enjoyed reading in their free time in 2024.
  • Daily reading rates have dropped to just over 20 per cent.
  • Their 2025 data shows enjoyment levels continuing to fall, especially among younger pupils.

Sources: hacdn.org, schoollitnet.org.uk

Many kids who used to read a lot now use smartphones, tablets, or streaming services in their spare time. Although digital literacy is crucial, there is growing worry that leisure reading is being neglected. This is not just a concerning trend. It runs the risk of increasing educational disparities, compromising wellbeing, and affecting kids’ creativity and curiosity.

Why This Matters to DLT Media

We witness first-hand how print materials can bring back the joy of reading in a way that is immediate, tangible, and approachable. Books are important, but magazines have a special power. Compared to longer texts, they are less intimidating, visually appealing, and simple to browse. They can rekindle a child’s interest in reading without the burden of finishing a lengthy book.

One of the librarians we work closely with put it perfectly:

“We truly value the benefits magazines bring to our students. Magazines play an important role in our Learning Resource Centre. They encourage reading for pleasure, support classroom discussions and provide an alternative to screen based content. In a world where students are increasingly drawn to digital devices, these resources help us promote literacy and engagement in a tangible way.”

Magazines frequently offer students who may have trouble focussing or gaining confidence the first step towards rediscovering their love of reading. They are curriculum enhancers and conversation starters for educators. Additionally, they provide the easiest way for families to rediscover the joy of reading.

For this reason, we think that the national dialogue about leisure reading should include magazines and other print materials. They are not an extras. They are an essential resource that meets kids where they are.

What the Inquiry Could Change

If the inquiry delivers strong recommendations, we may see positive shifts across education, community settings and family life. These could include:

  • Greater investment in school libraries and reading corners
  • Renewed attention to the importance of free reading time
  • Stronger recognition of print media as a tool for re-establishing reading culture
  • National campaigns to encourage families to read together
  • More partnerships between schools, charities and businesses that support literacy, including providers of printed reading resources such as magazines.

The inquiry also aligns with the Government’s planned National Year of Reading in 2026, which aims to put reading back in the spotlight across the UK.

Challenges We Need to Acknowledge

There are still obstacles to overcome.

  • Many schools face limited budgets
  • Children increasingly rely on digital entertainment
  • Families often have less time to support reading habits
  • School libraries have experienced years of underfunding
  • Reading can feel like a chore when linked too heavily to assessment

But none of these obstacles are insurmountable. Progress is definitely achievable with careful cooperation, access to interesting reading materials, and a fresh emphasis on pleasure rather than duty.

How We Can All Support Reading for Pleasure

Whether you are a parent, teacher, librarian or employer, there are practical ways to support reading culture.

  • Provide varied reading materials that appeal to different interests. This can include books, comics, articles and magazines suitable for your setting.
  • Create small moments for reading. It does not have to be an hour. Even ten minutes can help.
  • Make reading visible. Display magazines in communal areas, have a shared reading box or set up themed reading corners.
  • Celebrate reading. Invite children to recommend articles or stories they enjoyed, or create mini review boards.
  • Advocate for reading for pleasure in your community. Share resources, support local libraries and encourage conversation around reading habits.

Looking Ahead

The investigation by the new MPs is crucial and timely. Children’s reading habits are undoubtedly evolving. However, this need not be a bad change. Alternatively, it might be a time of renewal. A moment to reconsider how we promote reading and revitalise it.

We at DLT Media are honoured to contribute. We are still dedicated to offering printed reading materials that make reading relevant, pleasurable, and accessible. A lifelong love of reading can frequently be restored by the smallest spark, and we think magazines play a significant role in that process.

As the investigation develops, we hope to share our knowledge, assist teachers, and keep promoting reading for enjoyment in every environment we work in.

We all have a part to play if the next generation is to rediscover the joy of reading. And we’re prepared.

Filed Under: News Tagged With: customer experience, digi-hub, digital entertainment, dlt media, government, guest experience, hotels, reading

How Hotels Can Increase Their Revenue Despite the Labour Budget

January 12, 2026 by Matthew Smith

The UK hospitality sector is facing new difficulties. Hotels nationwide are under pressure from growing expenses, new taxes, and the potential for an overnight stay fee.

These changes are forcing operators to rethink how they generate revenue.

Traditional revenue streams like room bookings are no longer enough. Hotels need solutions that increase spend from guests already on-site. Digi-hub is a digital platform designed to do exactly that, turning waiting moments and downtime into opportunities for engagement and revenue.

The Challenge Hotels Face

Even before the new budget, hotels often lost revenue when guests left the property to find food, entertainment, or activities. Younger guests, in particular, explore the area instead of staying on-site.

This behaviour leads to:

  • Missed dining and bar revenue
  • Lost spa and wellness bookings
  • Reduced participation in events or on-site activities

Hotels need a solution that informs guests about all available services and encourages them to stay in-house.

Why On-Site Experience Matters More Than Ever

The 2025 Budget and potential tourist tax increase operational pressures. Every pound spent by a guest inside the hotel is now more valuable than ever.

Digi-hub addresses this by:

  • Capturing attention from guests who might otherwise spend outside
  • Increasing average spend per stay with promotions and upsells
  • Reducing marketing costs by focusing on the guests already present
  • Enhancing the overall guest experience, encouraging repeat visits

How Digi-hub Works

Digi-hub is a branded digital platform installed in guest rooms, common areas, or via QR codes throughout the hotel. It allows guests to:

  • Browse restaurants, bars, and menu options
  • Explore on-site events, activities, and promotions
  • Access last-minute deals or bundled packages
  • Bespoke and white-label towards the hotels brand
  • Access to endless digital entertainment; podcast, newspapers, magazines, games, puzzles

The platform provides real-time updates. Hotels can highlight seasonal offers, flash discounts, or exclusive experiences, encouraging immediate action from guests.

Benefits of Using Digi-hub

Hotels using Digi-hub can see significant benefits in multiple areas. Firstly, guests tend to spend more when they are fully aware of the services available and can book instantly through the platform. This increases the value of each stay and raises revenue per visitor. When visitors are aware of everything available on the property, from dining and spa services to events and activities, engagement also increases.

Digi-hub helps streamline operations by reducing the reliance on printed brochures and repetitive staff explanations, saving both time and resources. Hotels gain flexibility and control, as offerings, promotions, and packages can be updated quickly to respond to guest demand or seasonal changes.

Overall, this creates a better guest experience. Convenience, clarity, and easy access to information increase satisfaction and foster loyalty, encouraging repeat visits.

Practical Tips for Hotels

To make the most of Digi-hub, hotels should ensure the platform is available in critical locations such as guest rooms, lobbies, and common areas.

The material should be extensive, encompassing everything from eating and spa services to events, activities, and packaged packages. Time-limited offers are a helpful tool to increase rapid bookings and improve on-site spending.

Content should be updated often to take advantage of last-minute sales, special occasions, and seasonal promotions. Tracking visitor interactions with the platform is critical to measure revenue uplift and optimise strategies over time.

By focussing on these processes, hotels can convert Digi-hub into a central instrument for engagement and revenue generation, transforming waiting moments into profitable possibilities.

Conclusion

The 2025 Budget and proposed tourist tax create new financial pressures for hotels. To protect margins and grow revenue, hotels need solutions that maximise spend from guests already on-site.

Digi-hub delivers a digital, flexible platform that:

  • Informs guests about every service and experience available
  • Encourages on-site spending
  • Improves the overall guest experience
  • Helps hotels stay profitable even in challenging economic conditions

Hotels that adopt Digi-hub can transform idle waiting moments into revenue opportunities while keeping guests happy and engaged.

Sources

localgov.co.uk, theguardian.com, thecaterer.com, uk.finance.yahoo.com, euronews.com, hotelnewsresource.com

Filed Under: News Tagged With: customer experience, digi-hub, digital entertainment, dlt media, guest experience, hotels, labour budget

Case Study: How International Media Enhances Hotel Guest Experience and Why Digi-hub Expanded Its Global Content Offering

January 12, 2026 by Matthew Smith

As global travel continues to grow, hotels today serve an incredibly diverse mix of guests, each bringing different languages, cultures, and entertainment expectations. While hotels invest heavily in amenities like food, spa services, and interior design, one area often overlooked is media and digital content availability.

Yet research consistently shows that personalised, culturally familiar content plays a powerful role in guest satisfaction and overall experience. With this in mind, Digi-hub has expanded its platform to include a wide selection of international magazines, newspapers, and digital entertainment, giving hotels a new way to cater to global travellers.

We explore why international media matters, how it impacts guest behaviour, and why Digi-hub is evolving to meet this demand.

The Challenge: Global Guests, Local Limitations

Hotels often fall short when it comes to providing entertainment that reflects the cultural diversity of their guests. Common frustrations include:

  • No content in the guest’s native language
  • Lack of access to international news and familiar entertainment
  • A feeling of disconnection from home culture
  • Limited options beyond local or generic media

A growing number of studies confirm that travellers expect personalised digital experiences. According to Skift’s travel report, today’s guests “expect their digital experience to match the level of personalisation they receive at home.”

Traditional media solutions simply aren’t sufficient for an international audience.

Why International Media Matters to Guests

1. Familiarity creates instant comfort

Research published by the American Psychological Association shows that familiar stimuli reduce stress and improve emotional comfort, especially when someone is in a new environment.

Giving guests media from their home country replicates a sense of normalcy, helping them relax and settle into their stay.

2. Cultural inclusion strengthens the guest experience

Multilingual content signals that a hotel values cultural diversity. This is crucial for international travellers, business travellers, and families visiting from abroad.

3. Waiting time becomes quality time

Guests often spend time waiting:

  • In lobbies
  • During check-in
  • In lounges
  • Between meetings
  • At bars, cafés, and restaurants
  • In guests’ rooms

International media turns these idle moments into enjoyable ones.

4. Drives better reviews and loyalty

Hotels offering personalised entertainment often receive higher satisfaction scores and better online reviews. A PwC hotel outlook report highlights that guest experience enhancements have a direct correlation with repeat visits — referenced at the end.

Why International Media Matters to Hotels

1. A differentiator in a crowded market

Hotels compete fiercely for guest attention. Offering global media gives international visitors a more personalised and memorable stay.

2. Enhances the brand’s premium feel

Luxury and modern hotels aim to offer globally minded service. International content helps reinforce that positioning.

3. Increases revenue by encouraging on-site engagement

When guests stay longer in common areas — reading, browsing, or exploring digital content — they’re more likely to:

  • Order food or drinks
  • Explore spa services
  • Join paid activities
  • Engage with hotel promotions

According to HospitalityNet, on-site engagement directly impacts guest spending.

4. Reduces operational overhead

Keeping physical international publications updated is costly, slow, and wasteful. A digital library solves this with instant updates and zero waste.

How Digi-hub Solves This Problem for Hotels

Digi-hub’s new international expansion provides hotels with:

✔ Global magazines

Content from Europe, Asia, the Middle East, Africa, and the Americas — available instantly.

✔ Frictionless access — No App Required

Guests simply scan a QR code, making it ideal for international travellers who may avoid app downloads or roaming charges.

✔ Fully branded hotel experiences

Hotels can customise Digi-hub to match their branding and showcase:

  • Restaurant menus
  • Spa services
  • Events
  • Promotions
  • Special offers
  • Room service

✔ Real-time updates and control

Hotels can update promotions instantly and push flash deals or seasonal offers.

✔ Sustainable and cost-efficient

No printing. No outdated issues. No waste.

Impact Example: International Content Drives On-Site Engagement

A UK city hotel with a high number of international guests adopted Digi-hub’s new global content library. Within two months:

  • 56% of guests consumed non-UK content
  • Average engagement time reached 18 minutes per session
  • Lounge and bar revenue increased by 9%
  • Satisfaction scores for “comfort” and “personalisation” improved significantly

These results support findings from Statista, which notes that international travellers prioritise personalised media and digital convenience.

Why Digi-hub Added International Media

After reviewing hotel feedback, user behaviour and industry trends, it became clear that:

  • Guests wanted familiar content from their home regions
  • Hotels needed better ways to serve global travellers
  • Digital personalisation is becoming a core expectation
  • International media boosts overall engagement and revenue

Digi-hub’s new international library directly responds to these needs, giving hotels a modern entertainment solution that matches the expectations of today’s global guests.

Conclusion

International media is no longer just a thoughtful extra, it is a meaningful driver of guest satisfaction and on-site revenue.

By offering diverse, multilingual content, hotels create a more inclusive experience, strengthen their brand, and support repeat business.

With its expanded international media library, Digi-hub gives hotels the tools to meet these expectations, turning waiting moments into meaningful engagement and enhancing the overall guest journey.

References (Direct Links)

  1. Skift Report — Digital expectations of hotel guests
    https://skift.com/2023/03/09/the-future-of-hotel-tech-and-guest-experience/
  2. American Psychological Association — Comfort through familiarity
    https://psycnet.apa.org/record/2011-24741-001
  3. PwC Hospitality Outlook — Guest experience & behaviour insights
    https://www.pwc.com/gx/en/industries/hospitality-leisure/publications.html
  4. HospitalityNet — Impact of on-site engagement
    https://www.hospitalitynet.org/opinion/4113935.html
  5. Statista — Travel and hospitality technology trends
    https://www.statista.com/topics/9622/travel-and-hospitality-technology/

Filed Under: News Tagged With: customer experience, digi-hub, digital entertainment, dlt media, global content, guest experience, hotels, international media

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